business blueprint
...without taking on low paying clients, sacrificing all of your free time, or trying to figure it all out on your own?
WHAT IF YOU COULD...
I've invested in a nice camera and gotten pretty good at taking pictures for family and friends... I'd love to turn this passion into a business but don't know where to start.
I feel like an imposter and I'm not sure if anyone will take me seriously as a professional photographer.
How do I get clients to actually book me? I don't know how to stand out among allll of the other photographers in my area.
What should I charge so I'm actually making money instead of working for free? And how can I charge that much when I'm just starting out?
I'm busy. I need someone to just show me what to do so I don't have to spend hours researching this stuff and doing things that don't work.
Then I'm so glad you're here, because you're definitely in the right place!
I've been there and I'd love to help you make this dream a reality!
Does this sound like you?
Nodding along so far?
01
04
05
03
02
I used to be in your shoes... frustrated, overwhelmed, and getting nowhere trying to turn my passion into a business. My background was in medicine (I knew nothing about photography besides that I liked taking pictures), and I had two young kids at home. But I was craving a creative outlet... and maybe even a business of my own.
I spent YEARS doing allllll the things... watching random YouTube videos, downloading freebies trying to piece together information, taking on every session that came along, and pricing my sessions way too low because I felt like my work wasn't good enough yet.
Then something clicked and I realized that if I was going to be successful, I would have to invest in myself and get serious about stepping into the identity of a photographer. I took courses, attended workshops, and hired a photography mentor. And I slowly discovered what worked and what didn't.
Over the past 10 years, I've built a successful photography business... without giving up precious time with my family. I've taken everything I've learned on my journey and put it into The Path to Photography because I wish I would have had all of this in one place when I was first starting out! You don't have to figure it all out on your own! And your dream of running a successful photography business IS possible!
I've been there too... chasing my dream while chasing my kiddos and trying to balance alllll the things!
You deliver an amazing client experience from start to finish that leaves a great impression and she raves about you on her social media posts.
You have a ton of new content for your own social media, and a beautiful website set up, so that when people click over to your page, you truly stand out above the crowd.
You flip open your calendar and see that the next 3 months are filled with sessions... you're so excited because you know that your branding and messaging are attracting your perfect clients!
You have a streamlined process for sending over the contract, invoice, and a questionnaire. This makes you stand out as a professional (and it's automated so it doesn't waste hours of your time).
You open your email and find a new message from your dream client saying that she loves your work and wants to book a session. You respond confidently with your pricing info and next steps, and she immediately picks a date.
IMAGINE THIS...
You can turn your love for photography into a profitable business, even if you don't have years of experience or a ton of free time!
Guess what?
All of that CAN be your reality... you just need a roadmap on how to get there!
How to attract your dream client
Discover what sets you apart from other photographers
Learn how to speak in a way that draws people to your brand
Build a brand that goes way beyond your logo and fonts
Where to find your people and connect with them
How to create some buzz around your business
My process from inquiry to final gallery delivery (and beyond)
Client gifts that don't break the bank
Discover how to get those coveted repeat clients
How to ask for referrals and get people telling all their friends
Take the guesswork out of pricing
Get clear on your goals and what it takes to run your business
Learn exactly what you should be charging to meet your goals
Strategies for pricing, customizable to your own business
Get access to my own pricing spreadsheets and calculators
How to design your website to stand out
Learn Showit so you don't have to spend money on a designer
Key elements to your website to make sure it's working for you
SEO strategies so clients can find you on Google
Top website mistakes and how to avoid them
Licenses, fees, business accounts, oh my!
Protecting yourself - contracts and insurance
Tracking expenses, mileage, and write offs
How to collect and pay sales tax
All the legal stuff for peace of mind
Client management systems and how to use them
Make more money with your online galleries
Get my customizable client guide
Email templates to book more clients and make more money
Create systems so that you spend less time behind your computer
How to connect with potential clients online
The do's and don'ts of posting
Letting your personality shine through
The mistake most photographers make
How to use social media as a business tool
AND... one 45 minute Zoom call with me - we can cover whatever you need help with - pricing, marketing - the sky's the limit!
My own drag and drop client guide template made in Canva so you don't have to start from scratch
Discount codes and links to save money on all of the different programs you'll need
A personalized website review from me! This is HUGE... having fresh eyes on your website is a game-changer!
PLUS... for a limited time, you'll unlock all of these bonuses!
A printable PDF where you can jot down notes and get your ideas down on paper
Access to the exact pricing spreadsheets and calculators that I use in my own business
Access to an exclusive online community where you can ask me anything.... I answer every question personally, so you're never left without support
Lifetime access to pre-recorded video lessons, so you can watch them at your own pace and refer back to them as much as needed
What you get inside of the program:
ENROLL NOW!
Create an amazing client experience that will keep them coming back... and telling all their friends!
Create a brand that is unique to you, instead of just copying what you see everyone else doing!
Provide a beautiful service for your clients, and make a positive impact on their lives!
Set (or raise) your prices confidently, and have a plan on how to meet your income goals!
Design a beautiful website that will attract your dream clients and make you stand out as truly professional!
By the end of this program, you'll know how to:
What are you waiting for?
01
02
03
04
05
"Kristen's mentorship program has been an absolute game-changer for me. Transitioning from a hobbyist to a professional photographer felt daunting, but Kristen's guidance was exactly what I needed to gain confidence and clarity. The modules were not only easy to follow but tailored perfectly for visual learners like myself. What truly set this course apart was Kristen's accessibility and personalized approach. The ability to add on one-on-one video calls made the experience incredibly personal, and her feedback was filled with wisdom and encouragement. With Kristen as my cheerleader, I felt empowered to take the leap into this new adventure. I can't recommend her program highly enough for anyone looking to establish their photography business with confidence." - Felicia
What others are saying...
If you show up, complete the lessons, and do all the work.... I'm confident that you will be able to launch your business and start making money as a photographer in as little as a month.
Or, if you already have a business, this will help you take it to the next level and get really clear on who you're serving, be able to charge higher prices, and develop a marketing strategy that actually works and attracts your dream clients!
PAYMENT PLAN
+ Four modules full of content
+ Lifetime access
+ Spreadsheets and templates
+ PDF workbook
+ Personalized website review
+ Online community
+ One 45 minute Zoom call with me
+ Four modules full of content
+ Lifetime access
+ Spreadsheets and templates
+ PDF workbook
+ Personalized website review
+ Online community
+ One 45 minute Zoom call with me
ONE-TIME PAYMENT
I'M READY!
Pay in full $1190
On sale for $595 if you purchase in the next 48 hours
2 monthly payments of $600
Or just 2 payments of $300 if you purchase in the next 48 hours
Imagine a life where you're in charge of your schedule. Imagine what it would feel like to have a creative outlet that actually earned you money. A creative outlet that is a true gift to others because you're preserving their memories in a beautiful way. Imagine being able to make a real impact with your business. All while having more flexibility and freedom to be with your own family too.
Four months from now, you'll be so glad that you took the leap and started off on a journey that changed your life. I know that if you invest in your dream, it'll be sooo worth it! And I'd love to help you get there!
Meagan
Katie
Andrea
Janet
Yes! This is ALL of the stuff I wish I had when I was brand new to photography! If you love taking pictures and would love to turn your passion into a business... I'll show you the exact steps to get started off on the right foot! If you're still learning your camera and how to shoot in manual mode, I HIGHLY recommend checking out my course: Unlocking the Magic of your Camera!
Yes! Even if you've been shooting for a year of two and have paying clients, if you're not seeing the results you want... I promise this program will help! Maybe you're frustrated with advertising or how to raise your prices. Totally normal... and this program will help!
Absolutely! I believe that this course will save you so much time. You don't have to DIY it and your business growth doesn't have to be slow. Instead, with a little guidance, you can start off charging higher prices and booking your calendar faster. You'll make your investment back in just a couple of sessions, and will be able to grow and scale from there!
I get it... life is busy! So no worries... you'll have lifetime access to all of the prerecorded lessons and downloadable resources so you can go at your own pace. But on average, if you spend 4 hours a week working through the material, you'll have your business set up and ready to go in 2 months or less!
You'll have access to our private online community where you can reach out anytime you want for advice, feedback, or questions. I respond to every comment within 48 hours, so you're never left without support!
(This is HUGE and not a part of many other programs you see out there.) PLUS you'll get one 45-minute Zoom call to use anytime during your first 3 months in the program. AND a website review from me! You truly don't have to do this alone!
No worries! Once you're inside of the program, you can also purchase additional 1 on 1 calls with me anytime you'd like! This way if you're stuck on pricing or how to build your website, we can hash it out together!
No worries! You can always schedule a 1:1 phone call or zoom call with me to talk about your specific needs and questions! I'm happy to help!
You'll have access to our private online community where you can reach out anytime you want for advice, feedback, or questions. I respond to every comment within 48 hours, so you're never left without support!
(This is HUGE and not a part of many other programs you see out there.)
I get it... life is busy! So no worries... you'll have lifetime access to all of the prerecorded lessons and downloadable resources.
Absolutely! There is SOOO much information packed inside this course. It'll help you get your business off the ground faster, and you'll be able to charge higher prices once you're done! After doing just 2-3 sessions, you'll have earned your investment back and can grow and scale from there!
Yes! Even if you've been shooting for a year of two and have paying clients, if you're not seeing the results you want... I promise this program will help! Maybe you're frustrated with advertising or how to raise your prices. Totally normal... and this program will help!
Yes! This is ALL of the stuff I wish I had when I was brand new to photography and thinking about starting my business! If you haven't yet mastered shooting in manual mode, I recommend adding on my Unlocking the Magic of you Camera Course as well!
Online community for daily support - I respond personally to every question
A personalized website review that will help take your website to the next level
Downloadable resources and spreadsheets that will save you so much time
4 self-paced modules packed FULL of everything you need to know... all in one place
You'd rather just try to DIY it and figure it all out on your own with trial and error
You're not ready to put in the work to make this dream a reality
Your business is licensed, you have a real website set up, you're confident in your pricing, and you know how to market to your audience
Your calendar is full of clients and you're already making 60K+ as a photographer
You're self driven and ready to get to work learning all you can!
You want to know how to price your sessions and how to actually make a profit doing what you love
You love photography and you’ve either been dreaming about starting your own business or you’re in the first couple years of business
You want to book more sessions and learn how to really attract the right clients to you
Still can't decide?
THIS IS FOR ME!
Sometimes our brain tries to talk us out of things because it’s safer to stick with what we know... The 9-5. The steady, reliable job. And so we can come up with all of the reasons not to invest in ourselves. "I’m too busy. The kids are too little. This isn’t the right time. Who am I to do this?"
I hear you, and I know what that voice can sound like. Because I’ve been there. But several years ago, I chose to take the leap and listen to my gut, and it has MORE than paid off.
I would love to walk alongside you as you create your own business! Just imagine where you could be in 2 months if you had a plan to walk you through everything you need to do. Are you ready to finally make this happen?